What is the difference between Shopify Basic, Shopify, and Advanced?

Core differences: (1) Basic has 0.5% extra transaction fee (third-party gateway), Shopify has 0.5%, Advanced has 0.5%. Wait - Basic 2%, Shopify 1%, Advanced 0.5% on third-party gateways. (2) Staff accounts: Basic 2, Shopify 5, Advanced 15. (3) Reports: Basic has standard, Shopify adds professional reports, Advanced adds custom reports. (4) Shipping: Basic gets 77% off Canada Post / USPS, Shopify 88%, Advanced 88% + third-party calculated shipping rates (API integration). (5) International: All 3 support Markets, Advanced gives lower transaction fees on international. For India D2C: jump from Basic to Advanced when you hit INR 50L-1Cr GMV - the saved transaction fees pay for the upgrade.

Decision Framework · Updated June 2026

Shopify Plans Compared.
Basic · Shopify · Advanced · Plus.

Q: Which Shopify plan should I choose?

Decision framework: Basic (USD 39/month / INR 1,994/month) for new brands under 30 orders/day with no team. Shopify (USD 105/month / INR 7,447/month) for established brands 30-100 orders/day with 2-5 staff accounts. Advanced (USD 399/month / INR 26,099/month) for brands needing advanced reporting, third-party calculated shipping, and lower payment processing rates. Shopify Plus (USD 2,500+/month / INR ~2.08L+/month) for brands above USD 1M+ GMV, needing B2B + checkout customization + multi-store. Most India D2C brands start on Basic, jump to Advanced at INR 1Cr GMV, jump to Plus at INR 8-10Cr GMV.

Q: When should I upgrade to Shopify Plus?

Upgrade triggers for Plus: (1) GMV above USD 1M / INR 8-10Cr - the transaction fee savings cover the license. (2) Need checkout customization (one-page checkout, custom fields, B2B-only checkout) - only available on Plus. (3) Need Shopify Plus B2B (company accounts, net terms, custom catalogs, quote workflow). (4) Multiple storefronts (US + UK + India + UAE as separate brand experiences). (5) Need wholesale channel or expansion stores. (6) Need ShopifyQL for custom analytics or Shopify Functions for server-side logic. (7) Hydrogen headless build planned. Most brands jump from Advanced to Plus when their roadmap requires B2B + International + Headless.

Q: How much does Shopify cost in India?

Shopify pricing in India (approximate INR conversion at INR 83/USD): Basic - INR 1,994/month. Shopify - INR 7,447/month. Advanced - INR 26,099/month. Plus - starts INR ~2,07,500/month (USD 2,500). Payment processing via Shopify Payments not available in India - we typically integrate Razorpay (1.95-2% blended) or PayU. Third-party gateway transaction fee applies (Basic 2%, Shopify 1%, Advanced 0.5%, Plus 0.15%). For most India D2C brands the upgrade math is: Basic till INR 50L GMV, Advanced from INR 50L-8Cr, Plus from INR 8-10Cr+.

Which plan should you start on? When do you upgrade? Real INR pricing for India brands. Honest scorecard for the upgrade triggers most agencies bury. Built for D2C founders making the call in 2026.

4-plan price compare

15-row feature matrix

India INR pricing

Upgrade triggers

Get a Plan Recommendation Feature Matrix

All 4 Plans

Price & Sweet Spot Per Plan.

Basic

Solo / starter

$39

/ month

~ ₹1,994 / month

Best for

New brands, 0-30 orders/day, solo founder, no India compliance complexity

2 staff accounts

Standard reports

2% third-party gateway fee

77% shipping discount

Up to 1000 inventory locations

Markets supported

Shopify

Growing brand

$105

/ month

~ ₹7,447 / month

Best for

Brands 30-100 orders/day, 2-5 staff, basic team workflows

5 staff accounts

Professional reports

1% third-party gateway fee

88% shipping discount

Cart abandonment + gift cards

Markets + POS Pro included

Advanced

Scale-up

$399

/ month

~ ₹26,099 / month

Best for

Brands ₹1Cr-8Cr GMV, 100+ orders/day, India D2C scaling

15 staff accounts

Custom reports + report builder

0.5% third-party gateway fee

88% shipping + third-party calc rates

Lower international fees

Markets Pro available

Plus

Enterprise

$2,500

+ / month

~ ₹2,07,500+ / month

Best for

₹8Cr+ GMV, B2B, checkout custom, Hydrogen, multi-store

Unlimited staff accounts

ShopifyQL Notebooks + Flow + Launchpad

0.15% third-party gateway fee

Shopify Plus B2B + Functions

Checkout customization unlocked

9 expansion stores + Hydrogen

15-Row Feature Matrix

Side-by-Side, Honest.

Feature

Basic

Shopify

Advanced

Plus

Pricing

Monthly price (USD)

$39

$105

$399

$2,500+

Monthly price (INR approx)

₹2K

₹7.4K

₹26K

₹2L+

3rd-party gateway fee

0.5%

0.15%

Team & Reporting

Staff accounts

Unlimited

Custom reports

Yes

+ QL

Shopify Flow automation

Yes

Advanced

Commerce

Markets (international)

Yes

+ Pro

B2B / wholesale

Native

Checkout customization

Limited

Full

Hydrogen headless

Yes

Recommended

Expansion stores

9 included

Shopify Functions (server-side)

Yes

Dedicated support

Standard

Priority

Merchant Success

When To Upgrade

Upgrade Triggers.

The math points you to the next tier when these triggers fire.

Basic

→ Shopify or Advanced

Hit 30+ orders/day — reporting feels thin

Need 3+ staff accounts

Razorpay 2% fee = saving the upgrade price

Need professional / cart abandonment reports

₹30L-50L GMV crossed

Shopify

→ Advanced

₹50L-1Cr GMV — transaction fees compound

Need custom reports / report builder

15 staff accounts needed (ops + CX team)

Need third-party calculated shipping (API)

International expansion — lower fees on Advanced

Advanced

→ Plus

₹8-10Cr+ GMV — fee savings cover license

Need Shopify Plus B2B

Need checkout customization (one-page, custom fields)

Multi-storefront across regions / brands

Hydrogen headless build planned

FAQ

Plan-Choice Questions

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Decision framework: Basic (USD 39/month / ₹1,994/month) for new brands under 30 orders/day with no team. Shopify (USD 105/month / ₹7,447/month) for established brands 30-100 orders/day with 2-5 staff accounts. Advanced (USD 399/month / ₹26,099/month) for brands needing advanced reporting, third-party calculated shipping, and lower payment processing rates. Shopify Plus (USD 2,500+/month / ₹~2.08L+/month) for brands above USD 1M+ GMV, needing B2B + checkout customization + multi-store. Most India D2C brands start on Basic, jump to Advanced at ₹1Cr GMV, jump to Plus at ₹8-10Cr GMV.

Core differences: (1) Third-party gateway transaction fee — Basic 2%, Shopify 1%, Advanced 0.5%. (2) Staff accounts: Basic 2, Shopify 5, Advanced 15. (3) Reports: Basic has standard, Shopify adds professional reports, Advanced adds custom reports + report builder. (4) Shipping: Basic gets 77% off Canada Post / USPS, Shopify 88%, Advanced 88% + third-party calculated shipping rates (API integration). (5) International: All 3 support Markets, Advanced gives lower transaction fees on international. For India D2C: jump from Basic to Advanced when you hit ₹50L-1Cr GMV — the saved transaction fees pay for the upgrade.

Upgrade triggers for Plus: (1) GMV above USD 1M / ₹8-10Cr — the transaction fee savings cover the license. (2) Need checkout customization (one-page checkout, custom fields, B2B-only checkout) — only available on Plus. (3) Need Shopify Plus B2B (company accounts, net terms, custom catalogs, quote workflow). (4) Multiple storefronts (US + UK + India + UAE as separate brand experiences). (5) Need wholesale channel or expansion stores. (6) Need ShopifyQL for custom analytics or Shopify Functions for server-side logic. (7) Hydrogen headless build planned. Most brands jump from Advanced to Plus when their roadmap requires B2B + International + Headless.

Shopify pricing in India (approximate INR conversion at ₹83/USD): Basic — ₹1,994/month. Shopify — ₹7,447/month. Advanced — ₹26,099/month. Plus — starts ₹~2,07,500/month (USD 2,500). Payment processing via Shopify Payments not available in India — we typically integrate Razorpay (1.95-2% blended) or PayU. Third-party gateway transaction fee applies (Basic 2%, Shopify 1%, Advanced 0.5%, Plus 0.15%). For most India D2C brands the upgrade math is: Basic till ₹50L GMV, Advanced from ₹50L-8Cr, Plus from ₹8-10Cr+.

Yes, but with caveats. You'll lose access to: Plus-only checkout customizations (one-page, custom validation, custom fields), Shopify Plus B2B (company accounts, custom catalogs), Shopify Functions (server-side logic), wholesale channel, expansion stores, Shopify Flow + Launchpad, ShopifyQL Notebooks, dedicated Plus support. Apps and integrations stay if available on lower plans. If you're on Plus only for the brand cachet or one feature, talk to us first — we'll audit whether you can downgrade without losing critical functionality.

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