Shopify B2B Stores Built for Indian Wholesale.
Company accounts, customer-specific catalogs, volume and tier pricing, net payment terms (Net 15 / 30 / 60 / 90), quick order pad, CSV bulk upload, PO numbers on checkout, GST B2B invoicing with GSTIN, e-invoice compliance, approval workflows, wholesale gate, RFQ — the complete India B2B toolkit on Shopify Plus. Live in 6 weeks. Pair with Hydrogen headless for a custom B2B storefront.
B2B Buyers Don't Want a DTC Checkout.
Wholesale buyers are not consumers. They place INR 50K-5L orders. They reorder the same 40-100 SKUs every 2-4 weeks. They need PO numbers, net terms, GST B2B invoices with their GSTIN, tier pricing, and a quick-order pad — not a DTC product carousel. Brands using consumer checkout for wholesale lose 30-50 percent of B2B revenue to friction and 60-80 percent of buyers to the phone / WhatsApp / email-based order workflow. Shopify Plus B2B fixes this with native company accounts, custom catalogs, payment terms, and quick reorder — all on the same store as DTC. Compare investment in our Shopify cost calculator.
Buyers Are Companies, Not People
Multi-buyer accounts with roles (admin / purchaser / approver), shared catalogs, shared order history. One company, many users.
Pricing Is Tier-Based
Volume breaks, customer-specific catalogs, locked retail pricing. Distributor pays Rs X, dealer pays Rs Y, reseller pays Rs Z — all on the same store.
Payment Is Net Terms
Net 15 / 30 / 60 / 90 day credit. PO numbers on every order. NEFT / RTGS / corporate cards. Invoice on dispatch, not at checkout.
Compliance Is Non-Negotiable
GST B2B invoice with buyer GSTIN, HSN per SKU, IGST / CGST / SGST split, e-invoice via IRP for businesses above INR 5 Cr. Get it wrong, lose ITC.
Is now the right time to add B2B?
Everything a Wholesale Operation Needs.
From company accounts to GST e-invoicing — the full Plus B2B configuration. Visualized below.
Multi-buyer accounts with roles — Admin (full access), Purchaser (place orders), Approver (sign off on orders above threshold), Read-only (catalog browse). GSTIN captured at company level. Shared catalog, shared order history, shared addresses.
Each buyer sees only their assigned catalog with their tier pricing. Distributor sees 312 SKUs at 25-40% off. Retailer sees 248 SKUs at 15-25% off. Hide SKUs from specific tiers. Lock retail MRP. No price visibility leakage between tiers.
Quantity breaks per SKU — 10-49: 5% off, 50-99: 12% off, 100+: 20% off. Per-tier per-SKU configuration. Live calculation in cart. Combined with customer-specific catalog tiers for stacked discounting.
Net 15 / 30 / 60 / 90 day credit per buyer based on credit rating + tenure. Spending cap per cycle. Auto-invoice on order, payment-due reminders via WhatsApp + email. Optional 2% early-pay discount. Standard wholesale model.
Type SKU + qty rapidly — type-ahead with SKU + name preview, auto-add to cart. Bulk-order 40-100 SKUs in under 2 minutes. The way veteran wholesale buyers actually want to shop. Browse PLP is for new buyers; SKU pad is for repeat orders.
Upload a CSV with SKU + quantity columns. We parse, validate against catalog, flag out-of-stock or unrecognized SKUs, then load straight into cart. Used by buyers placing 100+ SKU orders. Built as a custom Shopify Function on Plus — pairs with Hydrogen headless.
One-click reorder from any past order — identical SKUs and quantities loaded into cart. Buyer adjusts quantities if needed, places order. The single fastest way to drive repeat B2B orders. 60-80 percent of wholesale orders are reorders.
Mandatory PO Number field on every B2B checkout. Maps to buyer's internal purchase order workflow. Appears on invoice, packing slip, and order confirmation. Configurable required / optional per company. Critical for buyers with internal procurement. Powered by Razorpay corporate cards or NEFT.
Tax invoice with buyer GSTIN, place of supply, HSN per SKU, IGST or CGST + SGST split based on state. e-invoice generated via IRP API, IRN + QR + e-way bill. ITC-claimable for buyer. Syncs to Tally / Zoho Books / Marg / Vyapar.
Orders above threshold (e.g. INR 50K) go through approval — buyer submits cart, approver receives notification, approves or rejects from email / WhatsApp / dashboard. Audit log per order. Critical for corporate buyers with procurement controls.
B2B catalog and pricing hidden behind a login wall. Application form captures GSTIN, business email, expected volume, references. Manual or auto-approval via Functions. Prevents DTC customers from seeing wholesale pricing and protects channel partners.
Buyer builds a cart, hits "Request quote" instead of "Place order". Your sales team reviews, applies custom discount, adds notes, sends back. Buyer accepts and converts to order in one click. Captures negotiated deals that don't fit catalog pricing.
Built for the Indian Tax Regime.
Every B2B build ships with GST B2B invoicing, e-invoice via IRP, e-way bill, TDS / TCS handling, and accounting sync. No bolt-on apps — native to the build.
Our B2B Setup Process
From buyer mapping to launch — how we ship Plus B2B in 6 weeks.
Audit existing buyers, tiers, pricing rules. Map to Plus B2B: catalogs, price lists, payment terms per tier. GSTIN data collection. Tally / ERP sync plan.
Company accounts + roles, custom catalogs, volume / tier pricing, net terms, PO field, wholesale gate, approval workflow. Theme variation for B2B buyers.
GST B2B invoicing, e-invoice IRP, e-way bill, quick order pad, CSV upload, reorder tool, RFQ flow, Tally / Zoho sync, Klaviyo B2B flows. Wire Razorpay, Shiprocket, GA4.
Migrate existing buyers to new B2B store. Set credit limits per buyer. Training videos. Soft launch with 5-10 buyers. Full launch with WhatsApp + email rollout.
Stop Running Wholesale on WhatsApp & Excel.
Book a free 30-minute B2B discovery call. We'll review your wholesale buyer base, tier structure, and credit policies — then send a fixed-price proposal in 24 hours. India GST B2B ready, Plus B2B native, 6-week delivery. Need a budget estimate first? Try our Shopify cost calculator.
