Shopify B2B / Wholesale Setup

Shopify B2B Stores Built for Indian Wholesale.

Company accounts, customer-specific catalogs, volume and tier pricing, net payment terms (Net 15 / 30 / 60 / 90), quick order pad, CSV bulk upload, PO numbers on checkout, GST B2B invoicing with GSTIN, e-invoice compliance, approval workflows, wholesale gate, RFQ — the complete India B2B toolkit on Shopify Plus. Live in 6 weeks. Pair with Hydrogen headless for a custom B2B storefront.

12 B2B capabilities

6 week build

GST B2B ready

Shopify Plus

Book a B2B Discovery Call Chat on WhatsApp

B2B Stack

Plus B2B

Company Accounts

Net Terms

GST B2B

e-Invoice

RFQ Flow

Why B2B on Shopify Plus

B2B Buyers Don't Want a DTC Checkout.

Wholesale buyers are not consumers. They place INR 50K-5L orders. They reorder the same 40-100 SKUs every 2-4 weeks. They need PO numbers, net terms, GST B2B invoices with their GSTIN, tier pricing, and a quick-order pad — not a DTC product carousel. Brands using consumer checkout for wholesale lose 30-50 percent of B2B revenue to friction and 60-80 percent of buyers to the phone / WhatsApp / email-based order workflow. Shopify Plus B2B fixes this with native company accounts, custom catalogs, payment terms, and quick reorder — all on the same store as DTC. Compare investment in our Shopify cost calculator.

🏢

Buyers Are Companies, Not People

Multi-buyer accounts with roles (admin / purchaser / approver), shared catalogs, shared order history. One company, many users.

💲

Pricing Is Tier-Based

Volume breaks, customer-specific catalogs, locked retail pricing. Distributor pays Rs X, dealer pays Rs Y, reseller pays Rs Z — all on the same store.

📝

Payment Is Net Terms

Net 15 / 30 / 60 / 90 day credit. PO numbers on every order. NEFT / RTGS / corporate cards. Invoice on dispatch, not at checkout.

📋

Compliance Is Non-Negotiable

GST B2B invoice with buyer GSTIN, HSN per SKU, IGST / CGST / SGST split, e-invoice via IRP for businesses above INR 5 Cr. Get it wrong, lose ITC.

Plus B2B fit check

Is now the right time to add B2B?

✓

B2B is 20%+ of GMV or you expect it within 12 months. Wholesale revenue with friction is the strongest signal.

✓

You're on Shopify Plus (or ready for the upgrade) — B2B is not available on Basic / Shopify / Advanced. See Plus pricing for India.

✓

Distributors / retailers ordering INR 50K-5L AOV via WhatsApp / phone today — you're losing margin on manual ops.

✓

Need GST B2B invoicing with buyer GSTIN, e-invoice, IRN, e-way bill. Compliance from day one.

Wholesale less than INR 5L/month — cheaper apps like Wholesale Club or BSS B2B can hold you over.

No CRM / ERP setup — B2B without Tally / Zoho / Marg sync forces manual reconciliation. Sort accounting first.

12 B2B Capabilities We Ship

Everything a Wholesale Operation Needs.

From company accounts to GST e-invoicing — the full Plus B2B configuration. Visualized below.

Sharma Distributors Pvt LtdGSTIN: 27AABCS1234A1Z5

Anil Sharma

Admin

Owner

Riya Verma

Purchaser

Manish Kapoor

Approver

01 · Foundation

Company Accounts

Multi-buyer accounts with roles — Admin (full access), Purchaser (place orders), Approver (sign off on orders above threshold), Read-only (catalog browse). GSTIN captured at company level. Shared catalog, shared order history, shared addresses.

DistributorTier 1 · 25-40% off MRP

312

RetailerTier 2 · 15-25% off MRP

248

BoutiqueTier 3 · 10-20% off MRP

186

02 · Pricing

Customer-Specific Catalogs

Each buyer sees only their assigned catalog with their tier pricing. Distributor sees 312 SKUs at 25-40% off. Retailer sees 248 SKUs at 15-25% off. Hide SKUs from specific tiers. Lock retail MRP. No price visibility leakage between tiers.

QTY

OFF

PRICE

10-49

₹475

50-99

12%

₹440

100+

20%

₹400

03 · Pricing

Volume / Tier Pricing

Quantity breaks per SKU — 10-49: 5% off, 50-99: 12% off, 100+: 20% off. Per-tier per-SKU configuration. Live calculation in cart. Combined with customer-specific catalog tiers for stacked discounting.

Net 152% early pay discount

₹1L cap

Net 30Standard credit term

₹5L cap

Net 60For tenured buyers

₹10L cap

Net 90Enterprise tier

₹25L cap

04 · Payment

Net Payment Terms

Net 15 / 30 / 60 / 90 day credit per buyer based on credit rating + tenure. Spending cap per cycle. Auto-invoice on order, payment-due reminders via WhatsApp + email. Optional 2% early-pay discount. Standard wholesale model.

Quick order · type SKU

SKU-1024-RDQTY

SKU-1108-BLx 24

SKU-2056-NVx 12

SKU-3042-...QTY

Add 36 items to cart

05 · Speed

Quick Order Pad

Type SKU + qty rapidly — type-ahead with SKU + name preview, auto-add to cart. Bulk-order 40-100 SKUs in under 2 minutes. The way veteran wholesale buyers actually want to shop. Browse PLP is for new buyers; SKU pad is for repeat orders.

SKU

QTY

STATUS

SKU-1024-RD

SKU-1108-BL

SKU-2056-NV

CSV parsed · 3 / 3 valid

06 · Bulk

CSV Bulk Order Upload

Upload a CSV with SKU + quantity columns. We parse, validate against catalog, flag out-of-stock or unrecognized SKUs, then load straight into cart. Used by buyers placing 100+ SKU orders. Built as a custom Shopify Function on Plus — pairs with Hydrogen headless.

#B2B-4892Jun 02 · 47 items

₹48,520

Reorder

#B2B-4756May 18 · 32 items

₹32,180

Reorder

#B2B-4621Apr 28 · 56 items

₹61,300

Reorder

07 · Retention

Reorder from Past Orders

One-click reorder from any past order — identical SKUs and quantities loaded into cart. Buyer adjusts quantities if needed, places order. The single fastest way to drive repeat B2B orders. 60-80 percent of wholesale orders are reorders.

Subtotal

₹48,250

GST 18%

₹8,685

PO Number Required

SDP-2024-486

Total

₹56,935

08 · Checkout

PO Number on Checkout

Mandatory PO Number field on every B2B checkout. Maps to buyer's internal purchase order workflow. Appears on invoice, packing slip, and order confirmation. Configurable required / optional per company. Critical for buyers with internal procurement. Powered by Razorpay corporate cards or NEFT.

Tax Invoice#TI-2024-486

GSTIN buyer27AABCS1234A1Z5

HSN 6109₹48,250

IGST 18%₹8,685

IRN / QRGenerated

Total₹56,935

09 · Compliance

GST B2B Invoice

Tax invoice with buyer GSTIN, place of supply, HSN per SKU, IGST or CGST + SGST split based on state. e-invoice generated via IRP API, IRN + QR + e-way bill. ITC-claimable for buyer. Syncs to Tally / Zoho Books / Marg / Vyapar.

✓

Cart submittedRiya V. · Purchaser

…

Approval pendingManish K. · Approver

Order placedAuto on approval

10 · Workflow

Approval Workflow

Orders above threshold (e.g. INR 50K) go through approval — buyer submits cart, approver receives notification, approves or rejects from email / WhatsApp / dashboard. Audit log per order. Critical for corporate buyers with procurement controls.

🔒

Wholesale only

Pricing hidden · apply to view

GSTIN

Business email

Expected volume

Apply for access

11 · Gating

Wholesale Gate

B2B catalog and pricing hidden behind a login wall. Application form captures GSTIN, business email, expected volume, references. Manual or auto-approval via Functions. Prevents DTC customers from seeing wholesale pricing and protects channel partners.

Quote #Q-2024-128

Items42 SKUs

Estimate₹1,82,400

Volume disc-₹18,240

Quote total₹1,64,160

Approved · convert to order

12 · Sales

RFQ / Quote Request

Buyer builds a cart, hits "Request quote" instead of "Place order". Your sales team reviews, applies custom discount, adds notes, sends back. Buyer accepts and converts to order in one click. Captures negotiated deals that don't fit catalog pricing.

India Compliance

Built for the Indian Tax Regime.

Every B2B build ships with GST B2B invoicing, e-invoice via IRP, e-way bill, TDS / TCS handling, and accounting sync. No bolt-on apps — native to the build.

📋

GSTIN Validation

Real-time GSTIN verification against the GSTN portal. Auto-fill legal name + address.

🧾

B2B Tax Invoice

GSTIN, HSN, place of supply, IGST or CGST + SGST split, ITC-claimable format.

🔗

e-Invoice / IRN

IRP API for businesses above INR 5 Cr. IRN + QR auto-generated, embedded on invoice.

🚚

e-Way Bill

Auto-generated e-way bill for orders above INR 50K with transport details.

📊

TCS Handling

0.1% TCS on transactions above INR 50L. Auto-applied + Form 27D reporting ready.

💾

Tally / Zoho Sync

Auto-export sales register + tax data to Tally Prime / Zoho Books / Marg / Vyapar.

💵

Net Term Aging

Accounts receivable aging report (0-30 / 31-60 / 61-90 / 90+) per buyer.

📝

GSTR-1 Ready

Monthly B2B sales summary in GSTR-1 format. One-click export to upload.

6-Week Engagement

Our B2B Setup Process

From buyer mapping to launch — how we ship Plus B2B in 6 weeks.

Buyer & Catalog Mapping

Week 1

Audit existing buyers, tiers, pricing rules. Map to Plus B2B: catalogs, price lists, payment terms per tier. GSTIN data collection. Tally / ERP sync plan.

B2B Configuration

Week 2-3

Company accounts + roles, custom catalogs, volume / tier pricing, net terms, PO field, wholesale gate, approval workflow. Theme variation for B2B buyers.

India Compliance + Tools

Week 3-5

GST B2B invoicing, e-invoice IRP, e-way bill, quick order pad, CSV upload, reorder tool, RFQ flow, Tally / Zoho sync, Klaviyo B2B flows. Wire Razorpay, Shiprocket, GA4.

Buyer Onboarding + Launch

Week 5-6

Migrate existing buyers to new B2B store. Set credit limits per buyer. Training videos. Soft launch with 5-10 buyers. Full launch with WhatsApp + email rollout.

FAQ

Common Questions From Wholesale Brands

Don't see your question? Drop us a note →

Shopify B2B is the native wholesale feature set inside Shopify Plus — company accounts (multi-buyer with roles), customer-specific catalogs, volume and tier pricing, net payment terms, quote requests, PO numbers on checkout, and a B2B-only storefront experience that lives alongside your DTC store on the same Plus account. Yes, B2B requires Shopify Plus (USD 2,000/month minimum) — it is not available on Basic / Shopify / Advanced plans. See full pricing in our Shopify cost guide or the interactive calculator. Brands on lower tiers running wholesale typically use apps like Wholesale Club, Wholesale Hero, or BSS B2B, but these are app-based workarounds with limitations — especially around custom catalogs and payment terms. For serious wholesale revenue (more than 20 percent of GMV or more than INR 1 Cr annual B2B volume), Plus B2B is the right tool. Want a custom React storefront on top? Check Hydrogen development.

Indian B2B orders require a tax invoice with the buyer's GSTIN, place of supply, HSN codes per SKU, and proper IGST / CGST / SGST breakdown. We configure Shopify to: (1) Collect GSTIN at company account creation (validated against the GSTN portal), (2) Generate B2B invoices via apps like GST Hero, SuperPlugin GST, or Marg ERP integration, (3) Auto-determine GST type (IGST for interstate, CGST + SGST for intrastate) based on buyer's GSTIN state code, (4) Generate e-invoices via IRP for businesses with turnover above INR 5 Cr (mandatory under e-invoice rules), (5) Sync to Tally / Zoho Books / Marg / Vyapar for downstream accounting. Full IRN / QR / e-way bill compatibility.

B2B payments work differently from DTC — typical methods: (1) Net payment terms — we configure Shopify B2B to extend Net 15 / 30 / 60 / 90 day credit to approved buyers; invoice is sent on order, payment due per terms, (2) NEFT / RTGS bank transfer — manual reconciliation with buyer's reference, (3) UPI for smaller B2B — Razorpay UPI accepts business UPI IDs, (4) Cheque / DD — for traditional buyers, manual fulfillment hold until cleared, (5) Razorpay corporate cards / company cards — for self-service buyers under threshold. We can extend payment terms per buyer based on credit rating and tenure with you.

Standard Shopify B2B setup is 6 weeks for an existing Plus brand adding wholesale on top of DTC. Scope: company accounts schema, role-based buyer permissions, 3-5 customer-specific catalogs, volume / tier pricing tables, net payment terms (Net 15 / 30 / 60 / 90), PO number field, quick order pad, CSV bulk upload, reorder tool, wholesale gate (hide pricing until approved), approval workflow, RFQ / quote request, GST B2B invoicing integration, e-invoice compliance, Razorpay corporate cards, NEFT / RTGS instructions on checkout, B2B-only theme variations or storefront, Klaviyo B2B flows. For brands not yet on Plus, add 1-2 weeks for Plus migration. Complex builds with custom approval rules, multi-store, or ERP integration extend to 8-10 weeks. Engage our Shopify Plus dev team in Bangalore.

Yes — this is the standard Shopify Plus B2B architecture. Same store, same product catalog, same admin, but two separate buyer experiences. DTC buyers see standard pricing, standard checkout, no PO field. Logged-in B2B buyers see their custom catalog, their tier pricing, net terms option, PO number field, quick order pad, and the wholesale theme variation. Inventory is shared between channels (one source of truth). Reporting splits DTC vs B2B GMV via GA4 + custom dimensions. You can also restrict certain SKUs to B2B-only (or DTC-only) via catalog rules. The same theme can serve both, or you can run a separate B2B theme on a /wholesale subpath — or build the entire experience headless with Hydrogen.

Ready to Launch B2B

Stop Running Wholesale on WhatsApp & Excel.

Book a free 30-minute B2B discovery call. We'll review your wholesale buyer base, tier structure, and credit policies — then send a fixed-price proposal in 24 hours. India GST B2B ready, Plus B2B native, 6-week delivery. Need a budget estimate first? Try our Shopify cost calculator.

Book B2B Discovery Call WhatsApp Us 📞 +91 81477 17676

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