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What is Shopify Markets?

What is Shopify Markets?

Global Expansion Explained · June 2026

What is Shopify Markets?

Shopify's built-in international expansion toolkit. Sell to 175+ countries from one Shopify store with multi-currency, multi-language, local payments, local shipping, automatic duty + tax. Available on all plans.

Definition
Q: What is Shopify Markets?

A: Shopify's built-in international expansion toolkit. One Shopify store + multiple country storefronts with localized currency, language, payments, shipping, and tax.

Available on all plans. Markets Pro (premium) on Advanced + Plus adds Global-e managed merchant-of-record service for international tax filing and compliance.

175+
Countries
supported
All
Shopify plans
have Markets
4-8 wk
Setup time
3-5 markets
DDP
Auto duty
+ tax at checkout
8 Markets Features

What's Included.

$
Multi-Currency
Auto-display local prices per visitor location
A
Multi-Language
Localized translations per market with Translate & Adapt
💳
Local Payments
Region-specific PSPs (Klarna, Tabby, Afterpay, PayNow)
📦
Local Shipping
Region-specific carriers, rates, delivery times
🧾
Tax + Duty Auto
DDP at checkout. VAT, GST, sales tax per country
🌐
Country Domains
/uk, /us, /de subpaths or .co.uk subdomains
SEO
hreflang Tags
Auto hreflang for international SEO
%
Country Pricing
Set custom prices per market, not just FX conversion
India D2C Going Global

Example: One Store, 5 Markets.

🇮🇳
India (Home)
INR
Razorpay, COD, Shiprocket
🇺🇸
USA
USD
Stripe, Klarna, Affirm, FedEx
🇬🇧
UK
GBP
Stripe UK, Klarna, Royal Mail
🇦🇪
UAE
AED
Tabby, Tamara, Aramex
🇸🇬
Singapore
SGD
PayNow, GrabPay, Ninja Van
Markets vs Markets Pro

Standard vs Premium.

Capability
Markets
Markets Pro
Available on
All plans
Advanced + Plus
Cost
Free
5% + FX markup
Multi-currency + language
Yes
Yes
Local payment methods
DIY
Managed
VAT / GST / sales tax filing
You file
Shopify files
Merchant of record
You
Shopify (Global-e)
IOSS / OSS EU compliance
DIY
Included
Best for
<100 intl orders/mo
100+ intl orders/mo
FAQ

More Markets Questions.

Shopify Markets (standard) — free on all plans. You handle multi-currency, payments, shipping, tax, duties yourself per region. Markets Pro — paid premium tier on Advanced + Plus. Shopify (via Global-e) becomes the merchant of record for international sales. They handle all international tax filings, fraud, FX, currency settlement. You get paid in your home currency. Costs 5% + currency markup. For India brands selling US / UK / EU: Markets standard for under 100 international orders/month, Markets Pro above that to outsource tax + compliance. See our Markets setup guide.
Up to 175+ countries. Markets standard: unlimited countries on Basic, Shopify, Advanced. Markets Pro: 100+ countries with managed compliance. Each market gets: own currency, own language, own payment methods, own shipping rates, own pricing strategy. Shopify Plus gets 9 expansion stores included for true multi-brand or multi-region storefronts with separate themes.
Yes. Markets standard: auto-calculates VAT / GST / sales tax per country, plus duty + tax (DDP — Delivered Duty Paid) calculation at checkout. You handle filings. Markets Pro: Shopify is merchant of record — they file VAT in EU, sales tax in US, GST in UK, AU, NZ. They handle IOSS / OSS for EU. For India brands going global, Markets Pro removes the tax filing complexity entirely.
Yes — we set up Markets for India D2C brands expanding to US, UK, UAE, Australia, Singapore. Configuration includes: home market (India in INR), target markets (US in USD, UK in GBP, UAE in AED), local payments per region (Razorpay India, Stripe US, Klarna UK, Tabby UAE), local shipping (Aramex international, DHL Express, FedEx), Klaviyo with region-specific flows, hreflang for SEO. Typical setup: 4-8 weeks for 3-5 markets.

Plan Your Global Expansion.

30-minute call. We assess target markets, payment + shipping needs, tax complexity — and design a Markets rollout plan. Fixed-price 4-8 week setup for 3-5 markets.

Start Today

Your High-Converting Shopify Store,
Built in 2–3 Weeks

Book a free 30-minute call — we'll review your requirements and send a fixed-price proposal within 48 hours. No obligation. Works for any market, any timezone.

Fixed price  ·  2–3 week delivery  ·  30 days post-launch support  ·  Any timezone

🇮🇳 India · 🇺🇸 USA · 🇬🇧 UK · 🇦🇪 UAE · 🇦🇺 Australia · 🌏 Southeast Asia
100+
Stores built
4.9★
Client rating
₹180Cr+
GMV enabled
6
Countries served
96%
On-time delivery
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