Global Expansion Explained · Updated July 2026
What is Shopify Markets?
Shopify's built-in international expansion toolkit. Sell to 175+ countries from one Shopify store with multi-currency, multi-language, local payments, local shipping, automatic duty + tax. Available on all plans — including Basic (₹1,994/mo).
🇮🇳 India
🇺🇸 USA
🇬🇧 UK
🇦🇪 UAE
🇸🇬 Singapore
🇦🇺 Australia
🇨🇦 Canada
+ 170 more
Definition
Q: What is Shopify Markets?
A: Shopify's built-in international expansion toolkit. One Shopify store + multiple country storefronts with localised currency, language, payments, shipping, and tax.
Available on all plans. Markets Pro (premium tier on Advanced + Plus) adds Global-e managed merchant-of-record service for international tax filing and compliance.
175+
Countries supported
All plans
Have Markets
4-8 wk
Setup 3-5 markets
DDP
Auto duty + tax
8 Markets Features
What's Included.
Multi-Currency
Auto-display local prices per visitor location. 130+ currencies supported.
Multi-Language
Localised translations per market with Translate & Adapt app.
Local Payments
Region-specific PSPs (Klarna, Tabby, Afterpay, PayNow, iDEAL, Bancontact).
Local Shipping
Region-specific carriers, rates, delivery times. DHL, FedEx, Aramex, Royal Mail.
Tax + Duty Auto
DDP at checkout. VAT, GST, sales tax per country auto-calculated.
Country Domains
/uk, /us, /de subpaths or .co.uk / .de subdomains for local SEO.
hreflang Tags
Auto hreflang for international SEO — Google shows the right storefront per region.
Country Pricing
Set custom prices per market, not just FX conversion. Manage margin per region.
India D2C Going Global
Example: One Store, 5 Markets.
How a typical India D2C brand configures Markets for diaspora + international expansion.
🇮🇳
India (Home)
INR
Razorpay · COD · Shiprocket · GST
🇺🇸
USA
USD
Stripe · Klarna · Affirm · FedEx
🇬🇧
UK
GBP
Stripe UK · Klarna · Royal Mail
🇦🇪
UAE
AED
Tabby · Tamara · Aramex
🇸🇬
Singapore
SGD
PayNow · GrabPay · Ninja Van
Markets vs Markets Pro
Standard vs Premium.
| Capability | Markets | Markets Pro |
|---|---|---|
| Available on | All plans | Advanced + Plus |
| Cost | Free | 5% + FX markup |
| Multi-currency + language | Yes | Yes |
| Local payment methods | DIY | Managed |
| VAT / GST / sales tax filing | You file | Shopify files |
| Merchant of record | You | Shopify (Global-e) |
| IOSS / OSS EU compliance | DIY | Included |
| Best for | <100 intl orders/mo | 100+ intl orders/mo |
FAQ
More Markets Questions.
Shopify Markets (standard) — free on all plans. You handle multi-currency, payments, shipping, tax, duties yourself per region. Markets Pro — paid premium tier on Advanced + Plus. Shopify (via Global-e) becomes the merchant of record for international sales. They handle all international tax filings, fraud, FX, currency settlement. You get paid in your home currency. Costs 5% + currency markup. For India brands selling US / UK / EU: Markets standard for under 100 international orders/month, Markets Pro above that to outsource tax + compliance. See our Markets setup guide.
Up to 175+ countries. Markets standard: unlimited countries on Basic, Shopify, Advanced. Markets Pro: 100+ countries with managed compliance. Each market gets: own currency, own language, own payment methods, own shipping rates, own pricing strategy. Shopify Plus gets 9 expansion stores included for true multi-brand or multi-region storefronts with separate themes.
Yes. Markets standard: auto-calculates VAT / GST / sales tax per country, plus duty + tax (DDP — Delivered Duty Paid) calculation at checkout. You handle filings. Markets Pro: Shopify is merchant of record — they file VAT in EU, sales tax in US, GST in UK, AU, NZ. They handle IOSS / OSS for EU. For India brands going global, Markets Pro removes the tax filing complexity entirely.
Yes — we set up Markets for India D2C brands expanding to US, UK, UAE, Australia, Singapore. Configuration includes: home market (India in INR), target markets (US in USD, UK in GBP, UAE in AED), local payments per region (Razorpay India, Stripe US, Klarna UK, Tabby UAE), local shipping (Aramex international, DHL Express, FedEx), Klaviyo with region-specific flows, hreflang for SEO. Typical setup: 4-8 weeks for 3-5 markets.
Yes — Shopify Markets standard is available on ALL Shopify plans including Basic (₹1,994/mo). Multi-currency, multi-language, local payment methods, and auto-tax calculation are included. Markets Pro (managed merchant-of-record) requires Advanced or Shopify Plus. Basic plan works well for India brands testing 1-2 international markets before scaling.
Standard Shopify Markets setup for 3-5 target markets: 4-8 weeks. Includes target market strategy, currency configuration, local payment gateway integration per region, local shipping rate setup, tax + duty configuration (DDP), Klaviyo region-specific flows, hreflang SEO for international, product catalog localisation, and end-to-end testing. Simple 1-2 market setup can be done in 2-3 weeks. See our top India D2C brands already selling globally.
Plan Your Global Expansion.
30-minute call. We assess target markets, payment + shipping needs, tax complexity — and design a Markets rollout plan. Fixed-price 4-8 week setup for 3-5 markets.
