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How much does a Shopify store cost in India?

How much does a Shopify store cost in India?

Updated 2026 · Platform Cost Breakdown

How Much Does a Shopify Store Cost in India?

Complete cost breakdown of running a Shopify store in India — subscription, transaction fees, payment gateway, apps, GST, themes, domain, and shipping. Real numbers, all in INR. No fluff. Development cost excluded.

Direct answer
INR pricing
3 stage estimates
10 detailed FAQs
Quick Answer

Running a Shopify store in India costs ₹6,000 to ₹1,50,000+ per month, depending on stage.

A starter store (Shopify Basic + free theme + minimal apps + GST) runs at around ₹6,000–9,000/month. A growing D2C brand (Shopify mid-tier + Klaviyo + Shiprocket + WhatsApp + reviews app + GST) typically runs ₹25,000–35,000/month. A scaled D2C brand at ₹50L+/month GMV runs ₹85,000–1.5L/month in platform + tooling costs.

This covers Shopify subscription, Shopify transaction fees, payment gateway charges, apps, GST, theme, domain, and shipping. It does not include one-time setup or design costs — this is your ongoing monthly running cost only.

Why this page is useful: Most "Shopify cost India" articles quote only the subscription price and skip the real running costs. This page covers every recurring cost — with INR numbers and tier-based examples — so you know exactly what to budget.
The Full Picture

Monthly Cost Breakdown — All Components

Every recurring line item that hits your Shopify cost, with three realistic stage scenarios in INR.

Cost ComponentStarterValidating PMFGrowing D2C₹5-15L/mo GMVScaled D2C₹50L+/mo GMV
Shopify SubscriptionPlan tier varies by stage₹3,200Basic₹8,500Shopify mid₹32,000Advanced
18% GSTOn Shopify subscription₹576₹1,530₹5,760
ThemeOne-time or free₹0Free theme₹1,300Amortized₹2,500Amortized
Domain RenewalYearly / amortized monthly₹100₹100₹100
Email MarketingKlaviyo or similar, by contact count₹0Free tier₹8,5005K contacts₹30,00025K contacts
WhatsApp BSPWati / Interakt / AiSensy₹0₹3,500₹12,000
Shiprocket PlanOr direct courier fees₹0Free tier₹1,500Business plan₹4,500Enterprise
Reviews AppJudge.me / Okendo / Loox₹0Free tier₹1,200₹5,000
Page BuilderPageFly / GemPages / Shogun₹0₹2,500₹7,500
Subscription AppRecharge / Recurpay (if subscriptions)₹0₹8,000₹25,000
Other AppsLoyalty, popups, currency, analytics₹0₹3,000₹15,000
Total Monthly Running CostExcluding transaction fees + dev₹3,876₹38,130₹1,39,360
Important caveats: All prices are INR estimates for 2026. Shopify and most major apps bill in USD — actual INR you pay depends on the exchange rate plus 1-3% bank conversion. Excludes one-time setup / development cost. Excludes per-transaction gateway fees (Razorpay ~2% on cards, near-zero on UPI) and per-shipment courier fees (₹40-80 per package) — those scale with sales volume, not flat monthly. Excludes ad spend, photography, packaging.
Each Cost Explained

Component-by-Component: What You Actually Pay For

Direct answers on every line item that hits your Shopify bill.

1
How much is the Shopify subscription in India?

Shopify in India is billed in USD at the same global rates — $39/month (Basic), $105/month (Shopify), $399/month (Advanced), plus $2,300+/month for Shopify Plus. In INR (at approximately ₹82 to the USD), that translates to:

PlanUSD/moINR Approx+ 18% GST
Shopify Starter
Sell via links, no full store
$5₹410₹484
Basic Shopify
Most common entry
$39₹3,200₹3,776
Shopify (mid)
Growing brands
$105₹8,500₹10,030
Advanced
Established D2C
$399₹32,000₹37,760
Shopify Plus
Enterprise · from
$2,300₹1,88,000₹2,21,840
2
Does Shopify charge transaction fees in India?

Yes — Shopify charges a transaction fee on top of your payment gateway's own fee when you use a third-party gateway (Razorpay, PayU, Stripe). This is because Shopify Payments — which would waive this fee — is not available in India. The fee scales down by plan tier:

PlanShopify TXN Fee+ Razorpay (typical)Total per ₹1L sales
Basic2.0%~2.0%₹4,000
Shopify (mid)1.0%~2.0%₹3,000
Advanced0.5%~2.0%₹2,500
Shopify Plus0.15%~2.0%₹2,150
3
What does GST add to my Shopify bill?

Shopify charges 18% GST on the subscription fee for Indian merchants. The GST is added on top of the USD-converted INR amount. So Shopify Basic at ₹3,200 becomes ₹3,776 with GST. Shopify provides GST-compliant invoices that you can claim as input tax credit if your business is GST-registered — recovering most of this cost in tax filings.

4
How much do payment gateway fees cost in India?

Indian payment gateway fees vary by payment method, not just by gateway:

Payment MethodRazorpay (typical)PayU (typical)Stripe (India)
UPI~0% (₹2-5 flat)~0% (₹2-5 flat)Higher
Credit / Debit Cards~2%~2%2-3%
Net Banking~2%~2%N/A
Wallets~2%~2%N/A
COD₹35-50 flat₹35-50 flatN/A

All rates negotiate down for higher-volume merchants. UPI is functionally free — which is why Indian D2C brands push UPI as the default payment method.

5
How much do Shopify apps cost monthly?

A typical Indian D2C brand spends ₹10,000 to ₹25,000 per month on essential apps. The biggest line items at different stages:

App CategoryCommon ChoiceStarting INR/mo
Email + SMSKlaviyo (by contact count)₹1,650+
WhatsApp BSPWati, Interakt, AiSensy₹2,500+
ShippingShiprocket (paid plans)₹0-2,000
ReviewsJudge.me, Okendo₹1,200+
SubscriptionRecharge, Recurpay₹8,000+
Page BuilderPageFly, GemPages₹2,500+
Checkout / RTOGoKwik, BikRev-share
Loyalty + ReferralsSmile.io, Yotpo₹4,000+

Most apps scale with contact count, GMV, or shipment volume — so app costs grow with the business.

6
Are Shopify themes free or paid?

Both. Shopify offers 13 free themes (Dawn, Sense, Crave, Refresh, Studio, etc.) that work well for most D2C brands. Paid themes from the Shopify Theme Store range from $140 to $380 one-time (approximately ₹11,500 to ₹31,500) — purchased outright with lifetime updates from the theme developer. Popular premium themes include Impulse, Prestige, Empire, Symmetry, Motion. There are no recurring theme fees.

7
What about domain and SSL costs?

Domain costs are minimal — ₹800-1,500/year for a .com domain if registered through Shopify or directly via Namecheap/GoDaddy. SSL is free and included with every Shopify plan via Let's Encrypt. The myshopify.com subdomain is free forever — but every serious brand uses a custom domain.

8
What does shipping cost on Shopify in India?

Shipping is charged per shipment, not as a flat platform cost. Typical Indian D2C shipping cost via Shiprocket: ₹42-55 per 500g shipment at SMB volume, dropping to ₹35-47 direct with Delhivery at 5K+ shipments/month. COD adds ₹35-50 per order. International shipping via Shiprocket X starts around ₹500/shipment to USA/UK for small parcels. Full Shiprocket vs Delhivery comparison →

Stage-Based Budget

Realistic Monthly Cost at Each Stage

Pick the stage that matches your brand. Numbers exclude per-transaction gateway fees and per-shipment courier fees — both scale with sales volume.

Stage 1 · Starter
Validating Product-Market Fit
Under ₹3L/month GMV
Monthly Total
₹6,000to ₹9,000
  • Shopify Basic₹3,776
  • Free theme₹0
  • Klaviyo free tier₹0
  • WhatsApp BSP free tier₹0
  • Shiprocket free₹0
  • Basic reviews app₹0-1,200
  • Domain (amortized)₹100
  • Misc apps₹1,500-3,500
Stage 2 · Growing
Established D2C Brand
₹5-15L/month GMV
Monthly Total
₹25,000to ₹38,000
  • Shopify (mid plan)₹10,030
  • Theme (amortized)₹1,300
  • Klaviyo (5K contacts)₹8,500
  • WhatsApp BSP₹3,500
  • Shiprocket Business₹1,500
  • Reviews + Page builder₹3,700
  • GoKwik / RTO toolsRev-share
  • Other apps₹3,000
Stage 3 · Scaled
Mature D2C Brand
₹50L+/month GMV
Monthly Total
₹85,000to ₹1.5L
  • Shopify Advanced₹37,760
  • Theme + custom (amortized)₹2,500
  • Klaviyo (25K contacts)₹30,000
  • WhatsApp BSP at scale₹12,000
  • Shiprocket Enterprise₹4,500
  • Subscription + reviews₹30,000
  • Page builder + loyalty₹12,500
  • Other apps + tooling₹15,000
Heads-Up

6 Commonly Overlooked Shopify Costs in India

These don't show up on the headline plan page — but they affect your real monthly outflow.

1
Shopify Transaction Fee on 3rd-Party Gateway
Because Shopify Payments is not available in India, the 0.15-2% Shopify transaction fee applies to every order via Razorpay/PayU/Stripe. On Basic, that's 2% extra on top of Razorpay's own 2%.
2
App Costs Scale with Growth
Klaviyo, Recharge, and many apps price by contact count or GMV. Cross a contact tier and the bill jumps — sometimes 2x in a single month. Budget for tier transitions.
3
18% GST on Subscription + Most Apps
India GST is charged on Shopify and most paid apps. Adds 18% to your total monthly platform cost — recoverable as input tax credit if you're GST-registered.
4
Currency Conversion Friction
Shopify and most major apps bill in USD. Your bank typically takes 2-4% on the conversion plus markup vs mid-market rate. Adds up at scale — consider USD-billing cards.
5
Shipping Per Order, Not Flat
Shiprocket / Delhivery / Ecom Express charge per shipment (typically ₹40-80 for 500g). Scales linearly with volume — budget separately from your platform cost.
6
COD Handling Fees
COD orders typically add ₹35-50 per order on top of shipping — the gateway/courier fee for cash handling and remittance. On COD-heavy brands, this can hit 3-5% of GMV.
FAQ

Common Questions About Shopify Cost in India

Direct answers to the questions Indian D2C founders ask before signing up for Shopify.

Total monthly cost of running a Shopify store in India ranges from ₹6,000 to ₹1,50,000+ depending on stage. A starter store (Shopify Basic + free theme + minimal apps + GST) costs around ₹6,000-9,000/month. A growing D2C brand (Shopify mid-tier + Klaviyo + Shiprocket + WhatsApp + reviews app + GST) typically runs ₹25,000-35,000/month. A scaled D2C brand at ₹50L+/month GMV runs ₹85,000-1.5L/month in platform + tooling costs. This excludes development cost, payment gateway transaction fees on each sale, and shipping per shipment.
Shopify Basic at ₹3,200/month (approximately $39 USD, billed in USD) is the cheapest paid Shopify plan available in India. There is no India-specific cheaper plan. Shopify also charges 18% GST on top in India, taking effective monthly cost to ₹3,776. The Basic plan supports unlimited products, two staff accounts, basic reports, and works with Razorpay/PayU/Stripe gateways. There is no free Shopify plan, but the Starter plan at $5/month (around ₹410) supports selling via links only — not a full store.
Yes. Shopify charges a transaction fee on top of your payment gateway's fee when you use a third-party gateway like Razorpay or PayU in India. The Shopify transaction fee is 2% on Basic, 1% on Shopify (mid tier), 0.5% on Advanced, and 0.15% on Shopify Plus. This is separate from Razorpay's own 2% gateway fee. Shopify Payments (which would waive this fee) is not available in India — so the transaction fee applies to all Indian D2C brands. On ₹1 lakh monthly GMV via Razorpay on Shopify Basic, the Shopify transaction fee is ₹2,000/month, on top of Razorpay's ₹2,000 gateway fee.
Yes. Shopify charges 18% GST on the subscription fee for Indian merchants. On Shopify Basic ($39/month, approximately ₹3,200), GST adds ₹576/month — taking the total to ₹3,776/month. On Shopify Advanced (₹32,000/month), GST adds ₹5,760/month. Shopify provides GST-compliant invoices that you can use for input tax credit if you are GST-registered.
A typical Indian D2C brand spends ₹10,000 to ₹25,000 per month on essential Shopify apps. Common stack: Klaviyo email (₹1,650-12,000/month based on contact count), WhatsApp BSP via Wati/Interakt/AiSensy (₹2,500-7,500/month), Shiprocket shipping (free tier or ₹500-2,000/month plan), Recharge subscription app (₹8,000+/month for D2C with subscriptions), reviews app like Judge.me or Okendo (₹1,200-7,500/month), page builder like PageFly (₹2,500/month), GoKwik checkout (revenue-shared). At ₹50L+/month GMV, app costs scale to ₹50,000-1L/month due to contact-tier pricing on Klaviyo, Recharge etc.
Both. Shopify offers 13 free themes (including Dawn, Sense, Crave, Refresh) that work well for most D2C brands. Paid themes from the Shopify Theme Store range from $140 to $380 one-time (approximately ₹11,500 to ₹31,500), purchased outright with lifetime updates from that theme developer. Popular premium themes include Impulse, Prestige, Empire, Symmetry, Motion. There are no recurring theme fees — it is a one-time purchase per theme.
On Shopify in India, payment gateway fees depend on your gateway choice. Razorpay charges approximately 2% on credit/debit cards, net banking, and wallets; UPI is near-zero (typically ₹2-5 flat per transaction). PayU has comparable 2% rates on cards. Stripe in India charges 2-3% on cards and higher on international cards. All gateways negotiate down for high-volume merchants. Remember Shopify also adds its own transaction fee (0.15% to 2% based on plan) on top of the gateway's fee when using third-party gateways.
Shopify Plus starts at approximately ₹1,90,000 per month (around $2,300 USD) for D2C brands and scales based on annual GMV. Above $800K monthly GMV, Plus pricing transitions to a revenue-share model (typically 0.25% of GMV up to a cap). Plus is the right tier for brands at ₹5-10Cr+ annual revenue who need B2B features, custom checkout, multi-store organization architecture, dedicated launch manager, and Shopify Plus Partner support. Add 18% GST on the subscription cost.
The most commonly overlooked Shopify costs in India are: (1) Shopify's transaction fee on third-party gateways (0.15-2% per sale) that adds up at scale, (2) app subscription pricing that scales with contact count or GMV — Klaviyo doubles every time you cross a contact tier, (3) 18% GST on the Shopify subscription plus most paid apps, (4) currency conversion losses since Shopify bills in USD and most apps in USD — typically 2-4% conversion friction, (5) per-shipment shipping fees on Shiprocket or direct couriers (₹40-80 per package), and (6) Shopify Payments fees that would waive the transaction fee are not available in India — so the transaction fee always applies.
Yes, just. A bare-bones Shopify store in India can run on Shopify Basic (₹3,776 with GST) plus a free theme, free Shopify tracking via Shopify Email (free for 10,000 emails/month), Shiprocket free tier, and Razorpay basic integration — landing total platform cost at around ₹5,500-8,000/month before payment gateway transaction fees on each sale. To stay under ₹10,000/month means giving up Klaviyo (₹1,650+/month), paid WhatsApp BSP (₹2,500+/month), reviews app, page builder, and most growth tooling. This is fine for the first 1-3 months while validating product-market fit.
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