How Much Does a Shopify Store Cost in India?
Complete cost breakdown of running a Shopify store in India — subscription, transaction fees, payment gateway, apps, GST, themes, domain, and shipping. Real numbers, all in INR. No fluff. Development cost excluded.
Running a Shopify store in India costs ₹6,000 to ₹1,50,000+ per month, depending on stage.
A starter store (Shopify Basic + free theme + minimal apps + GST) runs at around ₹6,000–9,000/month. A growing D2C brand (Shopify mid-tier + Klaviyo + Shiprocket + WhatsApp + reviews app + GST) typically runs ₹25,000–35,000/month. A scaled D2C brand at ₹50L+/month GMV runs ₹85,000–1.5L/month in platform + tooling costs.
This covers Shopify subscription, Shopify transaction fees, payment gateway charges, apps, GST, theme, domain, and shipping. It does not include one-time setup or design costs — this is your ongoing monthly running cost only.
Monthly Cost Breakdown — All Components
Every recurring line item that hits your Shopify cost, with three realistic stage scenarios in INR.
| Cost Component | StarterValidating PMF | Growing D2C₹5-15L/mo GMV | Scaled D2C₹50L+/mo GMV |
|---|---|---|---|
| Shopify SubscriptionPlan tier varies by stage | ₹3,200Basic | ₹8,500Shopify mid | ₹32,000Advanced |
| 18% GSTOn Shopify subscription | ₹576 | ₹1,530 | ₹5,760 |
| ThemeOne-time or free | ₹0Free theme | ₹1,300Amortized | ₹2,500Amortized |
| Domain RenewalYearly / amortized monthly | ₹100 | ₹100 | ₹100 |
| Email MarketingKlaviyo or similar, by contact count | ₹0Free tier | ₹8,5005K contacts | ₹30,00025K contacts |
| WhatsApp BSPWati / Interakt / AiSensy | ₹0 | ₹3,500 | ₹12,000 |
| Shiprocket PlanOr direct courier fees | ₹0Free tier | ₹1,500Business plan | ₹4,500Enterprise |
| Reviews AppJudge.me / Okendo / Loox | ₹0Free tier | ₹1,200 | ₹5,000 |
| Page BuilderPageFly / GemPages / Shogun | ₹0 | ₹2,500 | ₹7,500 |
| Subscription AppRecharge / Recurpay (if subscriptions) | ₹0 | ₹8,000 | ₹25,000 |
| Other AppsLoyalty, popups, currency, analytics | ₹0 | ₹3,000 | ₹15,000 |
| Total Monthly Running CostExcluding transaction fees + dev | ₹3,876 | ₹38,130 | ₹1,39,360 |
Component-by-Component: What You Actually Pay For
Direct answers on every line item that hits your Shopify bill.
Shopify in India is billed in USD at the same global rates — $39/month (Basic), $105/month (Shopify), $399/month (Advanced), plus $2,300+/month for Shopify Plus. In INR (at approximately ₹82 to the USD), that translates to:
| Plan | USD/mo | INR Approx | + 18% GST |
|---|---|---|---|
| Shopify Starter Sell via links, no full store | $5 | ₹410 | ₹484 |
| Basic Shopify Most common entry | $39 | ₹3,200 | ₹3,776 |
| Shopify (mid) Growing brands | $105 | ₹8,500 | ₹10,030 |
| Advanced Established D2C | $399 | ₹32,000 | ₹37,760 |
| Shopify Plus Enterprise · from | $2,300 | ₹1,88,000 | ₹2,21,840 |
Yes — Shopify charges a transaction fee on top of your payment gateway's own fee when you use a third-party gateway (Razorpay, PayU, Stripe). This is because Shopify Payments — which would waive this fee — is not available in India. The fee scales down by plan tier:
| Plan | Shopify TXN Fee | + Razorpay (typical) | Total per ₹1L sales |
|---|---|---|---|
| Basic | 2.0% | ~2.0% | ₹4,000 |
| Shopify (mid) | 1.0% | ~2.0% | ₹3,000 |
| Advanced | 0.5% | ~2.0% | ₹2,500 |
| Shopify Plus | 0.15% | ~2.0% | ₹2,150 |
Shopify charges 18% GST on the subscription fee for Indian merchants. The GST is added on top of the USD-converted INR amount. So Shopify Basic at ₹3,200 becomes ₹3,776 with GST. Shopify provides GST-compliant invoices that you can claim as input tax credit if your business is GST-registered — recovering most of this cost in tax filings.
Indian payment gateway fees vary by payment method, not just by gateway:
| Payment Method | Razorpay (typical) | PayU (typical) | Stripe (India) |
|---|---|---|---|
| UPI | ~0% (₹2-5 flat) | ~0% (₹2-5 flat) | Higher |
| Credit / Debit Cards | ~2% | ~2% | 2-3% |
| Net Banking | ~2% | ~2% | N/A |
| Wallets | ~2% | ~2% | N/A |
| COD | ₹35-50 flat | ₹35-50 flat | N/A |
All rates negotiate down for higher-volume merchants. UPI is functionally free — which is why Indian D2C brands push UPI as the default payment method.
A typical Indian D2C brand spends ₹10,000 to ₹25,000 per month on essential apps. The biggest line items at different stages:
| App Category | Common Choice | Starting INR/mo |
|---|---|---|
| Email + SMS | Klaviyo (by contact count) | ₹1,650+ |
| WhatsApp BSP | Wati, Interakt, AiSensy | ₹2,500+ |
| Shipping | Shiprocket (paid plans) | ₹0-2,000 |
| Reviews | Judge.me, Okendo | ₹1,200+ |
| Subscription | Recharge, Recurpay | ₹8,000+ |
| Page Builder | PageFly, GemPages | ₹2,500+ |
| Checkout / RTO | GoKwik, Bik | Rev-share |
| Loyalty + Referrals | Smile.io, Yotpo | ₹4,000+ |
Most apps scale with contact count, GMV, or shipment volume — so app costs grow with the business.
Both. Shopify offers 13 free themes (Dawn, Sense, Crave, Refresh, Studio, etc.) that work well for most D2C brands. Paid themes from the Shopify Theme Store range from $140 to $380 one-time (approximately ₹11,500 to ₹31,500) — purchased outright with lifetime updates from the theme developer. Popular premium themes include Impulse, Prestige, Empire, Symmetry, Motion. There are no recurring theme fees.
Domain costs are minimal — ₹800-1,500/year for a .com domain if registered through Shopify or directly via Namecheap/GoDaddy. SSL is free and included with every Shopify plan via Let's Encrypt. The myshopify.com subdomain is free forever — but every serious brand uses a custom domain.
Shipping is charged per shipment, not as a flat platform cost. Typical Indian D2C shipping cost via Shiprocket: ₹42-55 per 500g shipment at SMB volume, dropping to ₹35-47 direct with Delhivery at 5K+ shipments/month. COD adds ₹35-50 per order. International shipping via Shiprocket X starts around ₹500/shipment to USA/UK for small parcels. Full Shiprocket vs Delhivery comparison →
Realistic Monthly Cost at Each Stage
Pick the stage that matches your brand. Numbers exclude per-transaction gateway fees and per-shipment courier fees — both scale with sales volume.
- Shopify Basic₹3,776
- Free theme₹0
- Klaviyo free tier₹0
- WhatsApp BSP free tier₹0
- Shiprocket free₹0
- Basic reviews app₹0-1,200
- Domain (amortized)₹100
- Misc apps₹1,500-3,500
- Shopify (mid plan)₹10,030
- Theme (amortized)₹1,300
- Klaviyo (5K contacts)₹8,500
- WhatsApp BSP₹3,500
- Shiprocket Business₹1,500
- Reviews + Page builder₹3,700
- GoKwik / RTO toolsRev-share
- Other apps₹3,000
- Shopify Advanced₹37,760
- Theme + custom (amortized)₹2,500
- Klaviyo (25K contacts)₹30,000
- WhatsApp BSP at scale₹12,000
- Shiprocket Enterprise₹4,500
- Subscription + reviews₹30,000
- Page builder + loyalty₹12,500
- Other apps + tooling₹15,000
6 Commonly Overlooked Shopify Costs in India
These don't show up on the headline plan page — but they affect your real monthly outflow.
Common Questions About Shopify Cost in India
Direct answers to the questions Indian D2C founders ask before signing up for Shopify.
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