Pet D2C Brands That Compound. Built on Shopify, Built for India’s Pet Parents.
Subscription billing on UPI Autopay, pet profile systems, FSSAI-compliant PDPs, vet-endorsed content, WhatsApp auto-reorder, and Klaviyo retention flows — everything an Indian D2C pet brand needs to launch and scale.
The Complete Pet D2C Stack on Shopify.
Pet brands don’t win on a single sale — they win on the second, fifth, and twentieth refill. We build the full retention machine on Shopify: pet profiles, subscriptions, reorder triggers, and vet trust.
Pet Profile System
Customers register up to 5 pets — breed, age, weight, allergies, feeding schedule. Drives personalized PDPs, accurate consumption forecasting, and tailored flows.
Subscription Engine
Recharge / Recurpay / Subscriptly on UPI Autopay, eMandate, and cards. Self-service portal to pause, swap, or change frequency. RBI-compliant recurring billing.
FSSAI & AYUSH Compliance
FSSAI label data, batch number, mfg/best-before, nutritional analysis as metafields on every PDP. CGCSF Pet Food guidelines built into the template.
WhatsApp Auto-Reorder
Klaviyo + WhatsApp triggers a one-click reorder message when a pet’s predicted bag is running out. 35-50% reorder conversion in our portfolio.
Our Shopify Pet Brand Services
From subscription billing to pet profile apps, FSSAI-compliant PDPs, vet endorsement content, and WhatsApp auto-reorder — we ship every part of the pet D2C stack.
Full Pet D2C Shopify Store
End-to-end Shopify build for Indian pet brands. Custom theme, PDPs, subscriptions, payments, logistics, and compliance — live in 4-5 weeks.
- Custom theme & pet brand design
- Subscription engine pre-integrated
- FSSAI / AYUSH compliance built in
- WhatsApp + Klaviyo retention
Subscription Engine Setup
Recharge / Recurpay / Subscriptly with UPI Autopay, eMandate, and recurring cards. Self-service customer portal for pause, swap, skip.
- UPI Autopay + eMandate
- Pause / skip / swap SKU
- Frequency-match recommendations
- RBI & PCI compliant
Pet Profile + Reorder System
Customer registers pets with breed, age, weight, allergies. Drives personalized PDP recommendations and consumption-based reorder dates.
- Up to 5 pets per account
- Breed / age / weight metafields
- Consumption forecasting
- Personalized PDP & flows
FSSAI / AYUSH Compliance PDPs
Built-in fields for FSSAI licence number, batch, mfg/best-before dates, nutritional analysis, and AYUSH approval for natural / ayurvedic SKUs.
- FSSAI Display Regs 2020
- CGCSF Pet Food guidelines
- AYUSH cert display
- Per-SKU lab analysis upload
Vet-Endorsed Content + Reviews
Vet badge system, "Vet Recommended" PDP markers, vet bio cards, and verified vet review highlights — the trust stack pet parents look for.
- Vet endorsement badges
- Vet bio cards on PDP
- Verified reviews (Stamped/Loox)
- UGC pet-photo galleries
WhatsApp Auto-Reorder + Klaviyo
Interakt / WATI / Gallabox + Klaviyo flows. Predicts when each pet’s bag will run out and sends a one-click reorder message at the right moment.
- WhatsApp Business API
- Consumption-based triggers
- One-click reorder link
- 35-50% reorder conversion
Three Visual Directions for Your Pet Brand.
Same Shopify stack underneath — subscription, pet profile, FSSAI compliance, WhatsApp reorder. Three radically different design languages on top. Pick the visual story that fits your brand, or we’ll design one entirely original.
Bring us your own vision.
Have a moodboard, a Figma file, or a competitor you admire? We design and build something entirely original — no template, no theme, no compromise.
Book Free Design ConsultationThe Tools We Build Pet Brands With
Best-in-class subscription + compliance + retention tools, hand-picked for high-LTV Indian D2C pet brands.
Shopify Is the Right Choice for Pet Brands When…
Not every pet brand needs the same setup. Here’s a clear framework to help you decide.
✅ Build on Shopify If…
❌ Reconsider If…
Our 4-Phase Pet D2C Delivery Process
Discovery & Compliance Audit
We scope the catalog, audit FSSAI / AYUSH status, define subscription scope, and map vet-endorsement workflow.
Subscription + Profile System
We set up Recharge or Recurpay with UPI Autopay, build the pet profile app, and define the consumption-forecast logic per SKU.
Storefront & WhatsApp Flows
Custom theme, FSSAI-compliant PDPs, vet badges, reviews, Razorpay checkout, Shiprocket shipping, and WhatsApp auto-reorder.
Launch + Lifetime Support
Full QA across devices, subscription test-runs, payment-rail verification, and 30-day post-launch support included.
“Cognito built our pet profile system, Recharge subscriptions on UPI Autopay, and WhatsApp reorder triggers in five weeks. We hit 42% recurring revenue by month four — their forecasting logic is uncanny.”
Built for India’s Pet D2C Market, Not Just Shopify.
Subscription Specialists
Recharge, Recurpay, Subscriptly — we’ve shipped UPI Autopay subscription flows 12+ times. Pause / skip / swap UX that customers actually use.
FSSAI / AYUSH Cold
FSSAI Display Regs 2020, CGCSF Pet Food guidelines, AYUSH approvals for natural SKUs. No guesswork, no rebuilds.
Pet Profile Architects
5-pet customer profiles, consumption forecasting, frequency-match. Tested across food, treats, supplements, and grooming SKUs.
Retention Engineers
WhatsApp auto-reorder, Klaviyo win-back, post-purchase NPS — the retention stack that turns a single sale into a 24-month LTV.
Build a Pet Brand That Compounds.
Book a free 30-minute pet D2C consultation. We’ll review your catalog, FSSAI status, and subscription model — then sketch the exact build scope and a fixed-price proposal within 48 hours.

