How do you handle FSSAI compliance for pet food on Shopify?

We build FSSAI license display, batch number, manufacturing date, best-before date, and nutritional analysis as structured metafields on every product page. Your FSSAI registration number appears in the footer, on PDPs, and on invoices — meeting FSSAI Labelling & Display Regulations 2020 and CGCSF (Pet Food) guidelines for online sale.

Can you integrate WhatsApp auto-reorder reminders with Shopify?

Yes. We connect Shopify to WhatsApp Business API (via Interakt, WATI, or Gallabox) and Klaviyo. When a customer's predicted bag is running out (based on their pet's daily intake and last order date), we trigger an automated WhatsApp message with a one-click reorder link — driving 35–50% reorder conversion.

Shopify for Pet Care Brands

Pet D2C Brands That Compound. Built on Shopify, Built for India’s Pet Parents.

Q: Can you build subscription billing on Shopify for an Indian pet food brand?

Yes. We set up Shopify with subscription apps like Recharge, Recurpay, or Subscriptly — fully RBI-compliant for Indian recurring payments via UPI Autopay, eMandate, and recurring cards. Customers can pause, swap SKUs, or change frequency from a self-service portal, and you keep all your data inside Shopify.

Subscription billing on UPI Autopay, pet profile systems, FSSAI-compliant PDPs, vet-endorsed content, WhatsApp auto-reorder, and Klaviyo retention flows — everything an Indian D2C pet brand needs to launch and scale.

Book Free Pet D2C Consultation See Our Services

3.2×

LTV uplift via subscription & reorder flows

42%

Of Revenue from Recurring Subscriptions

4-5wk

From Brief to Live Pet D2C Store

4.9★

Verified Client Rating · 47 reviews

Pet D2C Stack

Recharge / Recurpay

FSSAI Compliance

Razorpay UPI Autopay

Shiprocket

WhatsApp Reorder

4.9★ Rated

How It Works

The Complete Pet D2C Stack on Shopify.

Pet brands don’t win on a single sale — they win on the second, fifth, and twentieth refill. We build the full retention machine on Shopify: pet profiles, subscriptions, reorder triggers, and vet trust.

🐶

Pet Profile System

Customers register up to 5 pets — breed, age, weight, allergies, feeding schedule. Drives personalized PDPs, accurate consumption forecasting, and tailored flows.

🔁

Subscription Engine

Recharge / Recurpay / Subscriptly on UPI Autopay, eMandate, and cards. Self-service portal to pause, swap, or change frequency. RBI-compliant recurring billing.

✅

FSSAI & AYUSH Compliance

FSSAI label data, batch number, mfg/best-before, nutritional analysis as metafields on every PDP. CGCSF Pet Food guidelines built into the template.

📱

WhatsApp Auto-Reorder

Klaviyo + WhatsApp triggers a one-click reorder message when a pet’s predicted bag is running out. 35-50% reorder conversion in our portfolio.

The Indian Pet D2C Stack

5 Layers · One Shopify Backend

Layer 01 · Profile

Pet Profile System (Breed, Age, Weight)

Customer metafields · 5 pets per account

↕

Layer 02 · Subscription

Recharge / Recurpay + UPI Autopay

eMandate · pause / swap / skip

↕

Layer 03 · Compliance

FSSAI / AYUSH PDP Templates

Batch · mfg · nutrition · vet labels

↕

Layer 04 · Logistics

Shiprocket + Cold-Chain Optional

Multi-warehouse · SLA · OTP delivery

↕

Layer 05 · Retention

WhatsApp + Klaviyo + Reviews

Auto-reorder · UGC · cross-sell flows

What We Build

Our Shopify Pet Brand Services

From subscription billing to pet profile apps, FSSAI-compliant PDPs, vet endorsement content, and WhatsApp auto-reorder — we ship every part of the pet D2C stack.

🐶

Full Pet D2C Shopify Store

End-to-end Shopify build for Indian pet brands. Custom theme, PDPs, subscriptions, payments, logistics, and compliance — live in 4-5 weeks.

Custom theme & pet brand design
Subscription engine pre-integrated
FSSAI / AYUSH compliance built in
WhatsApp + Klaviyo retention

🔁

Subscription Engine Setup

Recharge / Recurpay / Subscriptly with UPI Autopay, eMandate, and recurring cards. Self-service customer portal for pause, swap, skip.

UPI Autopay + eMandate
Pause / skip / swap SKU
Frequency-match recommendations
RBI & PCI compliant

📋

Pet Profile + Reorder System

Customer registers pets with breed, age, weight, allergies. Drives personalized PDP recommendations and consumption-based reorder dates.

Up to 5 pets per account
Breed / age / weight metafields
Consumption forecasting
Personalized PDP & flows

✅

FSSAI / AYUSH Compliance PDPs

Built-in fields for FSSAI licence number, batch, mfg/best-before dates, nutritional analysis, and AYUSH approval for natural / ayurvedic SKUs.

FSSAI Display Regs 2020
CGCSF Pet Food guidelines
AYUSH cert display
Per-SKU lab analysis upload

👨‍⚕

Vet-Endorsed Content + Reviews

Vet badge system, "Vet Recommended" PDP markers, vet bio cards, and verified vet review highlights — the trust stack pet parents look for.

Vet endorsement badges
Vet bio cards on PDP
Verified reviews (Stamped/Loox)
UGC pet-photo galleries

📱

WhatsApp Auto-Reorder + Klaviyo

Interakt / WATI / Gallabox + Klaviyo flows. Predicts when each pet’s bag will run out and sends a one-click reorder message at the right moment.

WhatsApp Business API
Consumption-based triggers
One-click reorder link
35-50% reorder conversion

Design Aesthetics

Three Visual Directions for Your Pet Brand.

Same Shopify stack underneath — subscription, pet profile, FSSAI compliance, WhatsApp reorder. Three radically different design languages on top. Pick the visual story that fits your brand, or we’ll design one entirely original.

Direction 01 · Architectural Warmth

Paw & Palette

Architectural pet wellness. Warm cream + terracotta. Playfair serif meets quiet luxury and editorial space.

↕ Scroll inside

Direction 02 · Sanctuary Noir

Aurelian

Pet wellness sanctuary. Deep warm dark with sage mist. Spa-grade calm for premium supplement & ritual brands.

↕ Scroll inside

Direction 03 · Modern Minimal

Lumen Pet

Elevated wellness for the modern companion. Soft greys, near-black accents, Inter + Playfair gallery layout.

↕ Scroll inside

— or —

Bring us your own vision.

Have a moodboard, a Figma file, or a competitor you admire? We design and build something entirely original — no template, no theme, no compromise.

Book Free Design Consultation

Our Stack

The Tools We Build Pet Brands With

Best-in-class subscription + compliance + retention tools, hand-picked for high-LTV Indian D2C pet brands.

🛍

Shopify Plus

🔁

Recharge

💳

UPI Autopay

📋

Pet Profile App

✅

FSSAI Mgmt

🚚

Shiprocket

📲

WhatsApp API

📧

Klaviyo Flows

Is This Right for You?

Shopify Is the Right Choice for Pet Brands When…

Not every pet brand needs the same setup. Here’s a clear framework to help you decide.

✅ Build on Shopify If…

You sell pet food, treats, supplements, or grooming SKUs

Average order value is ₹500 and above

You want subscription / repeat revenue as 30%+ of MRR

You have FSSAI / AYUSH registration (or starting)

You want vet-endorsed PDPs & verified reviews

WhatsApp + email reorder is critical to your model

❌ Reconsider If…

You sell only one-time SKUs (collars / toys) under ₹300

You only sell B2B / wholesale to pet retailers

You have zero photography or product samples

You haven’t registered with FSSAI (we’ll guide you)

You only want a single Instagram-link page

You need vet appointment booking only, no products

How We Build

Our 4-Phase Pet D2C Delivery Process

🔍

Discovery & Compliance Audit

We scope the catalog, audit FSSAI / AYUSH status, define subscription scope, and map vet-endorsement workflow.

🔁

Subscription + Profile System

We set up Recharge or Recurpay with UPI Autopay, build the pet profile app, and define the consumption-forecast logic per SKU.

💻

Storefront & WhatsApp Flows

Custom theme, FSSAI-compliant PDPs, vet badges, reviews, Razorpay checkout, Shiprocket shipping, and WhatsApp auto-reorder.

🚀

Launch + Lifetime Support

Full QA across devices, subscription test-runs, payment-rail verification, and 30-day post-launch support included.

Pawsh & CoPet Wellness · Bangalore

₹38L

Recurring MRR · Month 4

+187%

LTV vs Pre-Subscription

42%

Subscription Share of Revenue

4.7★

Vet-Verified Reviews

“Cognito built our pet profile system, Recharge subscriptions on UPI Autopay, and WhatsApp reorder triggers in five weeks. We hit 42% recurring revenue by month four — their forecasting logic is uncanny.”

— Co-founder, Pawsh & Co · Bangalore

Why Cognito IT

Built for India’s Pet D2C Market, Not Just Shopify.

🔁

Subscription Specialists

Recharge, Recurpay, Subscriptly — we’ve shipped UPI Autopay subscription flows 12+ times. Pause / skip / swap UX that customers actually use.

✅

FSSAI / AYUSH Cold

FSSAI Display Regs 2020, CGCSF Pet Food guidelines, AYUSH approvals for natural SKUs. No guesswork, no rebuilds.

📋

Pet Profile Architects

5-pet customer profiles, consumption forecasting, frequency-match. Tested across food, treats, supplements, and grooming SKUs.

📱

Retention Engineers

WhatsApp auto-reorder, Klaviyo win-back, post-purchase NPS — the retention stack that turns a single sale into a 24-month LTV.

FAQ

Common Questions About Pet D2C Shopify

Have more questions? Talk to our team →

Yes. We set up Shopify with Recharge, Recurpay, or Subscriptly — fully RBI-compliant for Indian recurring payments via UPI Autopay, eMandate, and recurring cards. Customers can pause, swap SKUs, or change frequency from a self-service portal, and all data stays inside Shopify for clean reporting.

We build FSSAI licence display, batch number, mfg date, best-before date, and nutritional analysis as structured metafields on every PDP. Your FSSAI registration number appears in the footer, on PDPs, and on invoices — meeting FSSAI Labelling & Display Regulations 2020 and CGCSF (Pet Food) guidelines for online sale.

Yes. We connect Shopify to WhatsApp Business API via Interakt, WATI, or Gallabox, plus Klaviyo. When a customer’s predicted bag is running out (based on the pet’s daily intake and last order date), we trigger an automated WhatsApp message with a one-click reorder link — driving 35-50% reorder conversion in our portfolio.

Every customer can register up to 5 pets with breed, age, weight, dietary restrictions, and feeding schedule. The profile drives personalized PDP recommendations (right kibble size, right protein for breed), accurate consumption forecasting, and tailored email/WhatsApp flows. Built on Shopify customer metafields plus a lightweight private app.

A full pet D2C Shopify store with subscription, pet profile, FSSAI-compliant PDPs, Razorpay UPI Autopay, Shiprocket, and WhatsApp reorder takes 4-5 weeks. A Shopify Plus build with cold-chain logistics, vet appointment booking, and multi-warehouse fulfillment takes 7-9 weeks.

Free Consultation

Build a Pet Brand That Compounds.

Book a free 30-minute pet D2C consultation. We’ll review your catalog, FSSAI status, and subscription model — then sketch the exact build scope and a fixed-price proposal within 48 hours.

Book Free Consultation Email Us Directly

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