Shopify stores for athleisure and activewear brands in India
Size and fit guidance that cuts returns, product pages that load fast on mobile, and Razorpay, COD and Shiprocket set up for India. Fixed-price proposal after a free audit.
An athleisure brand on Shopify needs four things done well: size and fit guidance to cut returns, fast mobile product pages, India-ready checkout (Razorpay, UPI, COD with confirmation) and retention flows for repeat buyers and drops. Shopify plans start at ₹1,994/month before GST. Work out your full monthly bill with our Shopify cost calculator for India.
Product photography that sells activewear
Shoppers can't try activewear on, so the photos do the fitting. We plan the shot list with you and build the gallery around three questions.
Every activewear product page has four layers
Athleisure buyers care about fit, fabric and feel. The page has to answer those questions before checkout. Select a layer to see what we build into it.
Sets that lift order value
Matching sets are how activewear brands raise average order value without discounting single items. Pick a top and a bottom to see how a set bundle works on the product page.
Sample prices and a sample 10% set discount. We configure bundle pricing for your own catalogue, as automatic discounts or a bundle app.
What sizing returns cost your store
Enter your own numbers. The calculator shows what wrong-size returns cost each month and what you keep if better size guidance cuts them.
- Returned orders per month0
- Refunded revenue₹0
- Handling and reverse shipping₹0
- Revenue kept if returns fall by 20%₹0
Your inputs, not industry benchmarks. Refunded revenue is revenue at risk, not profit. For COD losses use our COD RTO cost calculator.
Payments, GST and shipping, set up before launch
Shopify Payments is not available in India, so we connect a gateway such as Razorpay, PayU or Cashfree and configure UPI, cards and COD. Compare them in Razorpay vs PayU vs Stripe.
Apparel is taxed by price slab, so we set up HSN codes and GST rates in Shopify's tax settings. Confirm the current rates for your products with your CA before launch.
For delivery we integrate Shiprocket or Delhivery for rates, tracking and returns. See Shiprocket vs Delhivery.
Launch checklist
- Theme and product page designIncluded
- Size guides and fit notesIncluded
- Razorpay, UPI and CODIncluded
- GST and HSN configurationIncluded
- Shiprocket or DelhiveryIncluded
- Klaviyo welcome and cart flowsIncluded
Scope is confirmed in your fixed-price proposal. See agency pricing.
Seven mistakes that cost activewear brands sales
Is your activewear store ready to sell?
Tick what your store already does. Your score shows the gaps to fix first.
From brief to live store, in four steps
A typical activewear launch takes 2–3 weeks, depending on catalogue size and how much content is ready.
Questions about Shopify for activewear brands
Yes. Shopify supports product options for size and colour, and size guides can be stored as reusable content and shown on every product page. We add fit notes, model measurements and a size finder so shoppers can choose without guessing.
Shopify's own plans start at ₹1,994/month (Basic) on monthly billing, before GST, plus gateway and transaction fees. Store setup cost depends on scope. See our Shopify pricing calculator for India for running costs and our agency pricing for build costs.
Yes. COD is common in India, but it raises return-to-origin (RTO) losses, especially on apparel. We usually set up COD with OTP or phone confirmation and offer a small prepaid incentive. Read how Indian D2C brands reduce RTO.
Razorpay, PayU and Cashfree all work with Shopify in India. The right one depends on your order value, UPI share and settlement needs. See Razorpay vs PayU vs Stripe.
Sizing is the main return reason in apparel. We set up a clear returns and exchange policy, size content that reduces wrong-size orders, and an exchange-first flow so a size swap doesn't become a refund. Use the returns calculator above to see what wrong-size returns cost you.
Yes. Sets can be sold as automatic top-plus-bottom discounts or through a bundle app, with set pricing shown on the product page.
Yes. We migrate products, customers and orders from WooCommerce, Magento and other platforms and set up 301 redirects to protect search rankings. See our Shopify migration service.
Let's build your activewear store
Tell us about your catalogue and we'll send a free audit and a fixed-price proposal.
