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Frequently Asked Questions | Shopify Experts India – Cognito IT

Frequently Asked Questions | Shopify Experts India – Cognito IT

Frequently Asked Questions | Shopify Experts India – Cognito IT Consultancy
Shopify · Migration · CRO · Pricing · Working With Us

Everything You Want to Know About Shopify & Cognito IT

40 detailed answers covering Shopify development, migration, CRO, pricing, Indian payment gateways, and how we work — all in one place.

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General
6 questions
Cognito IT Consultancy is a Shopify and D2C eCommerce agency based in Whitefield, Bangalore. We offer Shopify store setup, Shopify theme customization, Shopify migration from WooCommerce, Magento and BigCommerce, conversion rate optimisation (CRO), website speed optimisation, UX/UI design, Shopify marketing automation, and custom web development for D2C brands.
Yes. Shopify is the leading eCommerce platform for D2C brands in India. It supports Indian payment gateways (Razorpay, PayU, CCAvenue), COD, GST configuration, and integrates with Indian logistics providers. Shopify's mobile-first checkout converts significantly better than WooCommerce for Indian mobile shoppers, and it's used by hundreds of successful Indian D2C brands across fashion, beauty, health, and food.
Shopify is a fully hosted SaaS platform — no server management, automatic updates, and built-in security. WooCommerce is a WordPress plugin that requires self-hosting, manual updates, and ongoing developer maintenance. Shopify is faster, more secure, and easier to manage for non-technical teams. WooCommerce offers more flexibility for highly customised builds but has significantly higher maintenance overhead. For D2C brands focused on growth, Shopify is the recommended choice.
Yes. Shopify supports multi-currency, international shipping zones, and global payment gateways. For India it works with Razorpay, PayU, and COD. For international sales it supports Stripe, PayPal, and Shop Pay. You can sell to customers in India, the US, UK, UAE, and Singapore from a single Shopify store — with currency auto-detection for international visitors.
Yes. Shopify has no hard limit on product count. Stores with 10,000–1,00,000+ SKUs run successfully on Shopify. For very large catalogues, Shopify Plus offers higher API rate limits and bulk operation tools. Cognito IT has experience setting up and migrating stores with thousands of products and complex variant structures.
Yes. Shopify Plus includes dedicated B2B features — wholesale pricing, company accounts, custom payment terms, and draft orders. Standard Shopify can also support B2B selling with the right app stack. Cognito IT can configure Shopify for both D2C and B2B selling from a single store, with separate pricing and checkout experiences for each customer type.
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Pricing & Cost
5 questions
The cost depends entirely on the scope of your project. Every store is different — requirements, design complexity, number of integrations, and functionality all affect the final price. Cognito IT provides a clear, itemised fixed-price quote with no hidden costs after a free consultation. Book a free call to get your custom quote.
Shopify's pricing in India (billed in INR) starts at approximately ₹1,994/month for Basic, ₹7,447/month for Shopify, and ₹30,164/month for Advanced. Shopify Plus starts at approximately $2,300/month USD. These are Shopify's platform fees — separate from any development or agency fees. Check Shopify's official pricing page for current rates.
Shopify charges transaction fees when you don't use Shopify Payments (which is unavailable in India). Using Razorpay or PayU incurs Shopify's transaction fee of 2% on Basic, 1% on Shopify, and 0.5% on Advanced plans. Additional costs to factor in include premium themes (priced as per the Shopify Theme Store at the time of purchase), paid apps (varies by app), and domain registration (as per current registrar rates). Cognito IT explains all cost components upfront — no surprises.
Yes. We offer monthly support and maintenance retainers covering bug fixes, app updates, performance monitoring, content updates, and ongoing CRO improvements. Retainer pricing is customised based on your store's size, volume of work, and requirements. Contact us for a tailored monthly plan.
Yes. For qualifying projects we structure payments in milestones — typically an advance to begin, a payment at design sign-off, and the balance at go-live. This structure is agreed during the project scoping call and documented in the project contract so all expectations are clear upfront.
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Migration
6 questions
Yes. We specialise in WooCommerce to Shopify migration, Magento to Shopify, BigCommerce to Shopify, and custom platform migrations. We migrate all products, orders, customers, reviews, and SEO data with zero downtime and no data loss. The entire new store is built in parallel — your current store stays fully live until go-live day.
Not if the migration is handled correctly. We preserve all existing URLs where possible, set up 301 redirects for any changed URLs, migrate all meta titles and descriptions, rebuild schema markup, and submit an updated sitemap to Google Search Console. We monitor rankings for 30 days post-migration. Most clients see zero SEO drop — many improve because Shopify loads faster than their previous platform.
A WooCommerce to Shopify migration typically takes 2–4 weeks. Magento migrations take 4–6 weeks depending on catalogue size and custom functionality. BigCommerce migrations are usually 2–3 weeks. We build and test your new Shopify store in parallel — your old store stays live the entire time. The final cutover takes under 30 minutes and is scheduled during off-peak hours.
No. We build your new Shopify store completely in parallel. Your old store continues taking orders until the exact moment we switch over. The cutover from the old platform to Shopify takes under 30 minutes and is planned during your store's lowest-traffic window — customers experience zero interruption.
We migrate all products (including variants, images, metafields, and SKUs), complete order history, customer accounts and shipping addresses, product reviews, inventory levels, collections and categories, blog content, and all SEO metadata. We also rebuild your navigation and key pages on the new Shopify store. A full data audit is performed before and after migration to confirm 100% accuracy.
Yes. We have successfully migrated stores with 10,000+ SKUs. We use a combination of automated migration tools and thorough manual QA to ensure data accuracy at any scale. For very large catalogues we also work with Shopify Plus, which offers higher API rate limits and bulk operation tools that make large-scale migrations faster and more reliable.
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Setup & Platform
7 questions
A standard Shopify store setup takes 2–3 weeks. A custom theme build or full redesign takes 3–5 weeks. Migration projects from WooCommerce typically take 2–4 weeks, and Magento migrations take 4–6 weeks depending on catalogue size. Complex Shopify Plus or enterprise builds may take 6–12 weeks. We provide an exact timeline after your free consultation.
Yes. We integrate all major Indian payment gateways including Razorpay, PayU, CCAvenue, Cashfree, and Paytm. We also configure COD (Cash on Delivery), UPI, net banking, wallets, and international card payments. All payment integrations are tested end-to-end in both staging and production before go-live.
Yes. We offer Shopify Plus development including custom checkout, Shopify Flow automation, Shopify Scripts, B2B wholesale setup, multi-store management, and ERP/PIM integrations. We work with D2C brands scaling to high order volumes that need enterprise-level Shopify functionality and dedicated support.
Yes. We configure Shopify's tax settings for Indian GST compliance — including HSN codes, IGST/CGST/SGST split, tax-inclusive pricing, and GST invoicing. We also integrate GST-compliant invoicing apps (such as Tera or EasyGST) where full invoice customisation is required by your CA or finance team.
Yes. We integrate Shopify with all major Indian logistics aggregators and couriers including Shiprocket, Delhivery, Blue Dart, Ecom Express, and Pickrr. We configure automated shipping rate calculation at checkout, shipment label generation, and live order tracking pages for your customers.
No. Shopify is designed to be managed without technical skills. You can add products, manage orders, run discounts, update content, and check analytics entirely from Shopify's admin panel without writing a single line of code. We also include a training session as part of every project so your team is fully confident from day one.
For most new D2C stores in India, Shopify Basic is the right starting point. Upgrade to the Shopify plan when you have a growing team needing separate staff accounts or want lower transaction fees. Advanced is suited to high-volume stores needing custom reporting. Shopify Plus is ideal for enterprise-level D2C brands at significant annual GMV. We help you evaluate the right plan during your free consultation.
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CRO & Speed
6 questions
CRO for Shopify is the process of improving your store's design, copy, layout, and checkout flow to convert more visitors into paying customers — without increasing ad spend. Our CRO service includes store audits, A/B testing, checkout optimisation, mobile UX improvements, product page restructuring, and ongoing performance monitoring.
Yes. Our Shopify speed optimisation service improves Core Web Vitals scores (LCP, CLS, INP), removes render-blocking scripts, optimises and compresses images, defers non-critical JavaScript, and improves Google PageSpeed Insights scores. A faster store directly improves both conversion rates and organic SEO rankings.
The average Shopify store conversion rate globally is around 1.4%. For Indian D2C stores, a healthy rate is 1.5–3% depending on the category. Fashion and apparel typically converts at 1.5–2.5%, while health and wellness can reach 3–4% with strong CRO. Our CRO clients typically see a 30–60% improvement in conversion rate after a full optimisation engagement.
The most common causes are unexpected shipping costs revealed at checkout, a long or multi-step checkout process, limited payment options (especially missing COD or UPI for Indian customers), slow page load times, and insufficient trust signals like reviews or return policies. Our free Shopify audit identifies exactly which factors are causing abandonment in your specific store.
Yes. We set up and manage A/B tests on Shopify using tools like Convert and Shopify's native analytics. We test product page layouts, CTAs, pricing display, checkout flows, and homepage sections — running tests until statistical significance is reached before making permanent changes. Every test is documented with results and learnings.
Key mobile UX improvements include faster load times (under 2 seconds), larger tap targets, a sticky add-to-cart button, simplified mobile navigation, mobile-optimised image sizes, one-tap payment options (UPI, Google Pay), and a streamlined 2-step checkout. Cognito IT's CRO and speed optimisation services address all of these comprehensively.
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Working With Us
7 questions
Cognito IT Consultancy is located in Whitefield, Bangalore, Karnataka, India. We work with D2C brands across India and globally — including the US, UK, UAE, and Singapore. All project work is fully remote-friendly with scheduled video calls, async updates via Slack or WhatsApp, and a dedicated project manager for every engagement.
You can get started by booking a free 30-minute consultation or by filling out the contact form. We'll understand your requirements, recommend the right service, and provide a clear fixed-price quote within 24–48 hours. There is no obligation to proceed.
Yes. We offer a free Shopify store audit covering page speed and Core Web Vitals, conversion rate and funnel analysis, mobile UX, on-page SEO, checkout friction, and design consistency. The detailed audit report is delivered within 48 business hours with a prioritised action plan — completely free, zero obligation.
We have deep experience building and optimising Shopify stores for Indian D2C brands across fashion and apparel, beauty and skincare, health and wellness, food and beverage, home and living, and sports and fitness. We understand the specific requirements of each vertical — from size guides and shade selectors to subscription boxes and FSSAI compliance labels.
Cognito IT Consultancy has been building and optimising Shopify stores for D2C brands since 2019. We have completed 100+ Shopify projects across store setups, migrations, theme customizations, and CRO engagements for Indian and international brands across multiple verticals.
Yes. Every Cognito IT project includes a minimum of 30 days post-launch support for bug fixes and minor adjustments. We also offer ongoing monthly retainer plans for brands that need continued development, performance optimisation, and technical support after the initial project is complete.
Yes. We work with eCommerce brands in the US, UK, UAE, Singapore, Australia, and other markets. For international projects, we work entirely remotely with structured sprint reviews, clear written briefs, and scheduled video calls. We accept international payments in USD, GBP, and AED via bank transfer or Wise.
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